Health Association Marketing Department Plan Essay

Better Health Association Marketing Department Plan Introduction The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. 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Stevensons Use of Technique to Present Character and...

Stevensons Use of Technique to Present Character and Atmosphere in The Strange Case of Dr Jekyll and Mr Hyde ‘The Strange Case of Dr Jekyll and Mr Hyde’ by the young Robert Louis Stevenson was published in 1886. The story, which concerns the way in which an individual is made up of different emotions and desires, some good and some evil is told from the point of view of John Utterson. Mr Utterson is a lawyer and friend to the respected and brilliant scientist, Dr. Henry Jekyll. After relating a disturbing tale of an angry fiend assaulting a small girl, Utterson begins to question the odd behaviour of his friend. As Mr Utterson investigates and is entangled further into the life of Dr. Jekyll,†¦show more content†¦They were especially fascinated by the idea that each person has somewhere in the world a double or a twin. Doppelganger is a German term, used to describe this twin self. The original audience of Dr Jekyll and Mr Hyde would have been late Victorians; they would have received the novel in instalments weekly or monthly. This novel would have been a mystery, where each new chapter would have involved an attempt to discover the identity of Hyde and how he was using Dr Jekyll in an evil and uncontrollable way. Dr Jekyll and Mr Hyde was published in 1886 which was the period of ‘shilling shockers’ or ‘penny dreadfuls’ which were cheap horror literature and sensationalism stories. This novel is not the only one to enter our lives as part of English cultural mythology. As well as Stevenson’s ‘Dr Jekyll and Mr Hyde’ there also includes, Mary Shelley’s ‘Frankenstein’ as well as Bram Stokers ‘Dracula’ which are both Gothic Horror stories. All three stories are to do with science, for example Dr Jekyll used power to swap his personality and Frankenstein created a monster out of dead body parts. I think that the Victorians liked this novel because it explored ideas of the duality between good and evil but also because of its intense description of the fundamental dichotomy of the 19th century andShow MoreRelatedJekyll And Hyde Character Analysis708 Words   |  3 Pagespotions. Dr. Jekyll tried several things to stop the transformations, but nothing worked. He knew he would transform into Hyde permanently. The letter was his last conscious act as Dr. Jekyll. For this reason, Dr. Jekyll makes the decision to kill himself rather than allow Mr. Hyde liberate on the world. In the novel, Strange Case of Dr. Jekyll and Mr. Hyde focuses on a conception of humanity as dual in nature, although the theme does not emerge fully until the last chapter, when the complete storyRead MoreStevensons Use of Literary Techniques to Portray Evil in Jekyll and Hyde3969 Words   |  16 PagesThis essay will focus on how Robert Louis Stevenson presents the nature of evil through his novel ‘The Strange Case of Dr Jekyll and Mr Hyde’. Using ideas such as duality, the technique used to highlight the two different sides of a character or scene, allegories, an extended metaphor which has an underlying moral significance, and hypocrisy; in this book the Victorians being against all things evil but regularly taking part in frown able deeds that would not be approved of in a ‘respectable’ societyRead MoreVictorian Novel9605 Words   |  39 Pagesnovel. Themes like sea adventures after Napoleonic Wars, concerns with Ireland, rural people, nostalgia for country in urban England, fashionable London life, appeared in the novels of Frederick Marryat, William Carleton, Samuel Lower, Robert Surtees, Mrs Gore, Lady Blessington and even Charles Dickens. Despite many changes, the novel remained as the invariable centre of the contemporary debate. The next important factor of the development of ‘Victorian period’ is connected with the time of 1847-1849Read MoreFrankenstein Study Guide14107 Words   |  57 PagesLIBRARY Study Guide for Frankenstein by Mary Shelley i To the Teachern The Glencoe Literature Library presents full-length novels and plays bound together with shorter selections of various genres that relate by theme or topic to the main reading. Each work in the Library has a two-part Study Guide that contains a variety of resources for both you and your students. Use the Guide to plan your instruction of the work and enrich your classroom presentations. In For the Teacher you willRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManaging Change 121 121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case: Caught Between Corporate Cultures Who’s in Charge? (The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business

Critical Analysis Over Reality Tv Samples for †MyAssignmenthelp.com

Question: Discuss about the Critical Analysis Over Reality Tv. Answer: Reality Television is the significant medium to analyze each person's interpretation from the on-screen actions that they considered to be the real one. Most of the cases are in passive terms and that exhibit the reality shows and programs. Reality shows are the best entertaining program that impacted over the social and behavioral changes in society (Ouellette). There are some findings that affecting the people and relate their life through the process. This is a new trend in television that widely portrayed the morality or authentication in social impact. In this chosen analysis "Reality TV Gives Back" Laurie Ouellette provides the thesis statement over a civic association that has changed the reinterpretation of incorporated current population (Ouellette). Since 1990, the process has infused in the television where the reality programs have provided the competitive advantage to the selected channel. Channel TRP ratio and engagement with viewers are also changed as they have delive red the most entertaining section in the television. The target audience in this section also covers the people who are engaged deeply in the reality shows like "Big Brother", "The Real World" and "Jersey Shore" (Allen, Kim, and Heather). These reality shows are the medium to showcase the participant's social and physiological understanding and their projected outcome. The shows are designed in such way that implied values of the daily life of people are executed in such shows (Ashikali et al.). The argumentation is taken place in such section and that also highlighted by the author. The author stated that the relation and the produced entertainment provided by those reality shows are the only observation of civic life and their functions. This is the historical observation that has persuaded in those shows and if they imposed in such an order they these principles are pointed back to the late 18000s realism and lively hood of the people. As Public Broadcasting Service (PBC) has the greater extent in civic potentialities than British B roadcasting Corporation (BBC), thus PBCs extent is much greater than BBC (Allen, Kim, and Heather). This is the influence that civic potentialities have done in the audience through the cultural relationship and enlighten the instrument of concept (Teurlings). The entertainment formats have changed as the modification of television programs have evaluated. The market imperatives and the entertainment format have changed with dates and these may influence the socio-cultural impact over the citizenship (Ashikali et al.). A better life can be drawn from those programs as these are addressing the consumer culture and their taste. The service tradition implemented in the social performance that would manage the realism or the feeling of the people so that public engagement can consider. There are certain government interventions in that case so that promotion of the broadcasting cannot be an issue for the producers (Allen, Kim, and Heather). Citizen branding and corporate social responsibilities are the key issues that allow the impact of the programs and deliver the civilly minded show for the people (Feltwell). Good civic-minded branding and practices are delivering is this context that involves the relation with the cluttered environment in terms of social accumulation. In some other contrasting cases, MTV has proclaimed their shows to replace the trivial reality programs and VH1 has put their effort for narrating a program over Barack Obama, so these are some informative and constructive programs th at encompass the modern transformation and spirit of accountability (Allen, Kim, and Heather). Pure market logic is related to that factor as the improved categorization and the imposed capitalization over the study always pointed in the social reformation thus that needed to change for the sustainable implementation of those programs (Neuendorf). Therefore it can be concluded that the research aim has eventually analyzed the unravel complexities of the real entertainment in urgent form as these have resembled with the earlier civic life. There are certain revealing manners of personal life through camera and projections that uncover the visual aesthetics of the viewer as they are getting into someone's personal life. This is a complex situation that participants have to undergo in this situation and such things are portrayed in an ethical manner from the production. This is the need take form the views as they want to see those dramas, emotions, and lifestyle which is considered as the term of reality. There is certain lack of marketability has happened due to the current form of reality TV as these programs are possibly entitled as the premiere shows for the viewers. References Allen, Kim, and Heather Mendick. "Keeping it real? Social class, young people and authenticityin reality TV."Sociology47.3 (2013): 460-476. Ashikali, Eleni-Marina, Helga Dittmar, and Susan Ayers. "The effect of cosmetic surgery reality tv shows on adolescent girls body image."Psychology of Popular Media Culture3.3 (2014): 141. Feltwell, Tom, et al. "I've been manipulated!: Designing Second Screen Experiences for Critical Viewing of Reality TV."Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems. ACM, 2017. Neuendorf, Kimberly A.The content analysis guidebook. Sage, 2016. Ouellette, Laurie. "Reality TV gives back: On the civic functions of reality entertainment."Journal of Popular Film Television38.2 (2010): 66-71. Teurlings, Jan. "Social Media and the New Commons of TV Criticism."Television New Media(2017): 1527476417709599

Introduction to Folklore Folklore Genres and Analysis

Folklore is a complex term, whose definition has stirred up mixed thoughts and ideologies in the folklorists’ world. There is no single definition that is universally accepted since different folklorists—in the past and current—have different thoughts. But, these varied thoughts are interlinked with Alan Dunde’s list of folklore, which entails different genres that are difficult to categorize (Oring, 1989).Advertising We will write a custom report sample on Introduction to Folklore: Folklore Genres and Analysis specifically for you for only $16.05 $11/page Learn More As a result, varied definitions have been developed to help understand the genres better. To some extent, the two words that give rise to the general term â€Å"folklore† influence the folklorists’ work in coming up with a definition. The meanings associated with the words â€Å"folk† and â€Å"lore† should be envisaged in the general d efinition of the word. According to Newell (1890), folklore is â€Å"oral tradition and belief handed down from generation to generation without the use of writing† (Oring, 1989, p. 7). Initially, folklore referred to survivals such as legends that enabled the continuation of a practice over time. The use of tales and beliefs was associated with some kind of mythology and coming up with an articulate distinction between mythology and folklore was fundamental. However, this cause became weak when Newell’s redefinition of folklore surfaced. Folklorists link folklores to peasantry because the primitive and less privileged people tend to value their cultural practices and values, which are passed on from one generation to another, compared with civilized people. Natural and spiritual facets of folklore have been eroded among the urban civilized people. The peasantry still value their natural and spiritual lives that have not been distorted by urbanization. A typical exampl e is the current world we are living in, which due to technological change and development has placed more focus on making life better rather than dwelling on maintaining the authenticity of folklore. A visit to communities that have not been polluted by westernization and its ramifications shows that these societies are still entwined into their ancient practices. I therefore believe that despite the varied definitions of folklore, it is inclined to a particular group sharing a particular â€Å"ancient factor†.Advertising Looking for report on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Folklore never dies; it somehow finds a way to relive even though not in its original state as long as it thrives in some way. However, it is argued that its value lies in its connection to common daily experiences of the people despite the transformation. Folklore should not merely emanate from institutions. When folklore evolves over time and is transformed to fit into the contemporary society, then it loses its traditional and ancient aspects that are fundamental in defining folklore. A typical example is in Frank’s (1985) literature that shows Cape Bretoners as people, who have been rapidly expanding their livelihood activities to suit the changing times. The history of Cape Breton as an industrial society dates back to the 1820s. During this time, mining may have been the traditional economic activity for the people around the coal mines. However, the high demand for labour when civilization permeated resulted in drawing people from their typical livelihoods as farmers and fishers (folklife). Under such circumstances, the folklife of the people was swept away by the domineering coal companies leading to a change of belief systems and way of life. In addition, the operations of these companies were legislated and structured in a manner that gutted the natural expressions and folklife of the people . The expressions exhibited by the coal miners â€Å"voting for labor candidates, joining co-operatives and building unions† are not folklore. These activities were not voluntary expressions. The people were compelled by harsh treatment from the coal companies to come up with strategies that would safeguard their human rights (Frank, 1985, p.203). Folklores are meant to pass on specific messages/practices that are relevant to the society in which they are developed over time without themselves getting altered. For example in rural Cape Breton, songs and stories were highly appreciated and valued in the region. In this region, there was a high rate of immigration and ethnic ties were salient. American anthropologists argue that ethnic ties (folk society) bound people of the same community together. It was difficult for an outsider to penetrate into the folk societies. Folklore domains are a form of cultural identity. Therefore, people with the same background orientation share similar stories, delimit their folk society and they have a similar understanding of issues.Advertising We will write a custom report sample on Introduction to Folklore: Folklore Genres and Analysis specifically for you for only $16.05 $11/page Learn More The church was an important social institution for the Cape Bretoners. Despite the fact that the church does not qualify to be folklore, the sentiments, attitudes and belief systems of the people towards the church are folklore (Frank, 1985, p. 204). Merely 23 individuals could not state the religion they were affiliated to hence, an indication that the people had strong faith and belief in the church. Regardless of people’s strong belief in the church, the formulated and documented activities by the clergymen were not part of the people’s folklore because they were not a true reflection of the followers’ thoughts and ideas. Instead, the church’s activities were aimed at de riving some form of benefit as the church imposed its doctrines on the people. In his writing, Frank clearly demonstrates this through a folklore genre (joke), â€Å"I had to take my hat off every time I saw him and go to church twice on Sunday to hold my position† (Frank, 1985, p. 208). This quote is folklore but at the same time shows how the church, the foundation of people’s faith did not qualify to be folklore. The quote represents an individual’s attitude towards the church. Most of folklore genres are mainly used for amusement and entertainment like tales, songs, jokes and dances. The ancient characteristic they possess makes them peculiar to the eye, thereby creating a feeling of excitement. In Cape Breton, there was a mixture of music and songs as indicated by Frank (1985). However, music becomes folklore only if it is congruent with the definition of unwritten traditions. Cape Breton community is an illustration of the role played by music in creating harmony despite its diversity. The songs sung had a common theme shared by the coal miners: â€Å"that they did not have a slave-spirited soul† (Frank, 1985, p. 206). The above discussion on understanding folklore shows that folklore forms a basis for cultural identity. Culture is very important because it gives an individual a sense of belonging. According to â€Å"The Intangible Heritage Messenger† (2003), there is a strong link between intangible cultural heritage and folklore. UNESCO defines intangible cultural heritage as â€Å"the practices, representations, expressions, knowledge, skills—as well as instruments, objects, artefacts and cultural spaces associated therewith—that communities, groups and, in some cases, individuals recognize as part of their cultural heritage† (What is Intangible Cultural Heritage, 2003, p.1).Advertising Looking for report on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reasons discussed in this paper form a basis for explaining why UNESCO uses the phrase â€Å"intangible cultural heritage (ICH)†. To begin with, the domains under the intangible cultural heritage are abstract systems that different cultures take pride in irrespective of their history. Some cultures are associated with farming while in others, fishing is the livelihood. Therefore, UNESCO acknowledges the diverse nature of cultures and thus is bent on ensuring that each culture’s intangible heritage is well protected. Folklore on the other hand delimits the genres and especially when transformation is apparent. Manipulated genres are not absolute folklore and more so if they are not part and parcel of people’s lives. UNESCO does not place restrictions on ICH. Hence, every intangible domain that defines culture, irrespective of its nature and subsequent manipulation, is part of the ICH. An example is the ancient farming society compared with the contemporary farmin g society. The current use of workers and machines for commercial production has disrupted the traditional practice of farming, which was fundamental in people’s daily lives because they solely relied on it. While modern farming falls under ICH, it is not folklore. In addition, literature indicates that the domains listed by UNESCO are not an exhaustive list of folklore hence, it would be misleading to use it as a collective term. Folklore is a more complex term and using it would require the convention to delve deeper into the past to get all those genres that define ancient people and their practices with the least possible transformation in comparison with UNESCO’s ICH (What is Intangible Cultural Heritage, 2003). References Frank, D. (1985). Tradition and Culture in the Cape Breton Mining Community in the Early Twentieth Century. In K. Donovan (ed.), Cape Breton at 200 (pp. 203- 221). Sydney: University College of Cape Breton Press. Newell, W. (1890). The Study of Folklore. Transactions of the New York Academy of Sciences, 9, 134-36. Oring, E. (1986). On the Concepts of Folklore. In E. Oring (ed.), Folk Groups and Folklore Genres (pp. 1-22). Logan: Utah State University Press. The Intangible Heritage Messenger. (2003). Web. What is Intangible Cultural Heritage. (2003). Web. This report on Introduction to Folklore: Folklore Genres and Analysis was written and submitted by user Cecilia Reyes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.